psychological factors

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Customers keeping such information that supports their attitudes towards brand is classified as

Customers keeping such information that supports their attitudes towards brand is classified as
  • A. selective attention
  • B. selective distortion
  • C. selective retention
  • D. all of above
  • Correct Answer: Option B

A need that is aroused up to sufficient level is called

A need that is aroused up to sufficient level is called
  • A. want
  • B. motive or drive
  • C. Both a and b
  • D. none of above
  • Correct Answer: Option B