promotional mix

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According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
  • A. sales promotion
  • B. personal selling
  • C. public relations
  • D. advertising
  • Correct Answer: Option C

Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as

Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
  • A. sales promotion
  • B. personal selling
  • C. public relations
  • D. advertising
  • Correct Answer: Option A