market segmentation

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Targeting affluent customers with luxurious goods is an example of

Targeting affluent customers with luxurious goods is an example of
  • A. geographic segmentation
  • B. income segmentation
  • C. psychographic segmentation
  • D. behavioral segmentation
  • Correct Answer: Option B

Segmentation on basis of values and attitudes and behavioral patterns is an example of

Segmentation on basis of values and attitudes and behavioral patterns is an example of
  • A. geographic location
  • B. cultural factors
  • C. economic factors
  • D. political and legal factors
  • Correct Answer: Option B