developing effective marketing communication

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Theme of message content which is related to self-interest of audience is classified as

Theme of message content which is related to self-interest of audience is classified as
  • A. irrational appeal
  • B. moral appeal
  • C. rational appeal
  • D. emotional appeal
  • Correct Answer: Option C

Theme of message content which directs to audience sense of what is proper and right is classified as

Theme of message content which directs to audience sense of what is proper and right is classified as
  • A. irrational appeal
  • B. moral appeal
  • C. rational appeal
  • D. emotional appeal
  • Correct Answer: Option B

Message framework design AIDA stands for

Message framework design AIDA stands for
  • A. action, intention, design and attention
  • B. action, interest, desire and attention
  • C. agency, intention, design and attention
  • D. attention, interest, desire and action
  • Correct Answer: Option D