capturing value from customers

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Potential profitable but less loyal group is of

Potential profitable but less loyal group is of
  • A. Butterflies
  • B. Strangers
  • C. True friends
  • D. Barnacles
  • Correct Answer: Option A

Firm’s performance can be better measured by

Firm’s performance can be better measured by
  • A. Current sales
  • B. Customer equity
  • C. Market share
  • D. Both a and b
  • Correct Answer: Option B