product line length

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Product line stretching in which a Company wants to introduce low priced product line to seek strong growth opportunities are classified as

Product line stretching in which a Company wants to introduce low priced product line to seek strong growth opportunities are classified as
  • A. down-market stretch
  • B. up-market stretch
  • C. Two-way stretch
  • D. left-market stretch
  • Correct Answer: Option A

Product line stretching in which company serves middle market wants, to enter in low priced product as well as high priced product line is called

Product line stretching in which company serves middle market wants, to enter in low priced product as well as high priced product line is called
  • A. left-market stretch
  • B. down-market stretch
  • C. up-market stretch
  • D. Two-way stretch
  • Correct Answer: Option D