measuring brand equity

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Program multiplier includes

Program multiplier includes
  • A. channel support
  • B. distinctiveness
  • C. market dynamics
  • D. competitive reactions
  • Correct Answer: Option B

Estimation of total brand value in financial terms are classified as

Estimation of total brand value in financial terms are classified as
  • A. brand audit
  • B. brand tracking
  • C. brand valuation
  • D. liabilities evaluation
  • Correct Answer: Option C