marketing research process

MCQsQuestion.com has 2 Question/Answers about Topic marketing research process

A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

A coordinate collection of procedures, data, systems with supporting hardware and software is defined as
  • A. marketing decision support system
  • B. sampling decision support system
  • C. planning support system
  • D. marketing support system
  • Correct Answer: Option A

In sampling plan, question ‘To whom should we survey?’ is part of

In sampling plan, question ‘To whom should we survey?’ is part of
  • A. sampling size
  • B. sampling procedure
  • C. sampling unit
  • D. sampling scale
  • Correct Answer: Option C