managing brand equity

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Assessment of brand equity potential sources by tracking consumer knowledge structure is called

Assessment of brand equity potential sources by tracking consumer knowledge structure is called
  • A. direct approach
  • B. indirect approach
  • C. internal assessment
  • D. external assessment
  • Correct Answer: Option B

Structured approach to asse’s sources of brand’s equity and it’s outcomes to create brand’s value is classified as

Structured approach to asse’s sources of brand’s equity and it’s outcomes to create brand’s value is classified as
  • A. brand value chain
  • B. company supply chain
  • C. direct supply chain
  • D. indirect supply chain
  • Correct Answer: Option A