devising branding strategy

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Marketer’s enter in to different product category with parent brand is considered as

Marketer’s enter in to different product category with parent brand is considered as
  • A. category extension
  • B. company extension
  • C. company architecture
  • D. company earning rate
  • Correct Answer: Option A

Specific brand lines supplied to specific retailers is classified as

Specific brand lines supplied to specific retailers is classified as
  • A. branded variants
  • B. product variants
  • C. sub-brand variants
  • D. line variants
  • Correct Answer: Option A

Relatively high priced brands offer by company are classified as

Relatively high priced brands offer by company are classified as
  • A. low end prestige
  • B. high end prestige
  • C. open end prestige
  • D. close end prestige
  • Correct Answer: Option B