channels importance

MCQsQuestion.com has 2 Question/Answers about Topic channels importance

Considering marketing channel system, strategies used by companies to manage intermediaries are

Considering marketing channel system, strategies used by companies to manage intermediaries are
  • A. push strategy
  • B. pull strategy
  • C. bundle strategy
  • D. both a and b
  • Correct Answer: Option D

Strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as

Strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as
  • A. shallow strategy
  • B. push strategy
  • C. pull strategy
  • D. bundle strategy
  • Correct Answer: Option B