building customer value satisfaction and loyalty

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Whole cluster of benefits when company promises to deliver through its market offering is called

Whole cluster of benefits when company promises to deliver through its market offering is called
  • A. value proposition
  • B. customer proposition
  • C. product proposition
  • D. brand proposition
  • Correct Answer: Option A

Second step in ‘customer value analysis’ is

Second step in ‘customer value analysis’ is
  • A. assessing quantitative importance
  • B. examining specific segment
  • C. monitoring customer value
  • D. identifying benefits
  • Correct Answer: Option A