brand strategy

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Offering of all brands and brand lines by a particular Company is considered as

Offering of all brands and brand lines by a particular Company is considered as
  • A. Company portfolio
  • B. brand portfolio
  • C. brand line portfolio
  • D. corporate portfolio
  • Correct Answer: Option B

Strategy of using individual family brand names is referred as

Strategy of using individual family brand names is referred as
  • A. house of brands
  • B. strategy house
  • C. house of products
  • D. extended strategy
  • Correct Answer: Option A