brand equity definition

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When brand equity is based on customer differences then competition, it is based on

When brand equity is based on customer differences then competition, it is based on
  • A. price
  • B. cost
  • C. preferences
  • D. loyalty
  • Correct Answer: Option A

An analysis of long term marketing impacts through measuring brand equity is called

An analysis of long term marketing impacts through measuring brand equity is called
  • A. customer's metrics pathway
  • B. unit metrics pathway
  • C. cash-flow metrics pathway
  • D. brand metrics pathway
  • Correct Answer: Option D