brand dynamics

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In brand dynamics, emotional and rational attachments of specific brands is considered as

In brand dynamics, emotional and rational attachments of specific brands is considered as
  • A. bonding
  • B. brand relationship
  • C. brand evidence
  • D. brand existence
  • Correct Answer: Option A

In brand dynamics, brand active familiarity based on trial and saliency of promising brand is classified as

In brand dynamics, brand active familiarity based on trial and saliency of promising brand is classified as
  • A. presence
  • B. brand relevance
  • C. performance
  • D. advantage
  • Correct Answer: Option A