bases segmenting consumer markets

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Consumer’s primary motivation does not include

Consumer’s primary motivation does not include
  • A. ideals
  • B. leadership
  • C. achievement
  • D. self-expression
  • Correct Answer: Option B

VALS segmentation framework dimension ‘consumer motivation’ is classified as

VALS segmentation framework dimension ‘consumer motivation’ is classified as
  • A. horizontal dimension
  • B. vertical dimension
  • C. stretch dimension
  • D. strength dimension
  • Correct Answer: Option A